I founded Stand Analytics originally as an ad hoc committee to advise The Stand, a New York-based organization that raises money for children’s hospitals. We have since grown separately into a think tank aimed at primarily helping non-profit organizations leverage donations.
We think about:
1) Why donors target goals
2) Goal-gradient behaviors
3) Behavioral implications of visual data on raising funds
Publications and working papers:
Nylen EL, Wright AC, De Geest LR. Donor behavior around fundraising goals: evidence from donations to children’s hospitals.