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Stand Analytics « erikleenylen.com

Stand Analytics

I founded Stand Analytics originally as an ad hoc committee to advise The Stand, a New York-based organization that raises money for children’s hospitals. We have since grown separately into a think tank aimed at primarily helping non-profit organizations leverage donations.

We think about:
1) Why donors target goals
2) Goal-gradient behaviors
3) Behavioral implications of visual data on raising funds

Publications and working papers:
Nylen EL, Wright AC, De Geest LR. Donor behavior around fundraising goals: evidence from donations to children’s hospitals.

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